Avanti @Mirror

To discover at Mirror :

Organic Cotton Business
Made in Japan

AVANTI is a Japanese organic cotton brand created by Chieko Watanabe.

Avanti started using organic cotton in 1990. At this time, organic cotton was not widely known or understood in Japan. Against this challenging backdrop, Avanti started to import organically produced cotton, which it uses to create fabrics for its carefully planned products.

  • Ladies’ wear
  • Underwear
  • Accessories
  • Bedding
  • Bathroom items
  • Body care products
  • Men’s wear
  • Baby wear

As a pioneer of organic cotton items in Japan, Avanti continues to develop new additions to its lineup that always stay true to its standards of comfort and gentleness.

The quality of its organic cotton is Avanti’s unique forte.