Collaboration DJA X DUREN, collection FW16.
Prada’s art director, David James (DJA), designed a limited edition for the japanese brand Duren.
This limited edition see a crinkle leather shape riveted to the outside of the bags. Spelling out the word BAG, this flexible tag can be crumpled up and deformed. It so adds a semantic layer to the functionality of the Duren bags.
Video & Photo Campaign : under the artistic direction of David James – Production Mirror.
Edit 03/17 : DUREN won the iF Design Award 2017 “Design Excellence”
Discipline : Product. Click here for more information.
Photographer : Marcus Gaab
DJA Creative Director : David James
Duren Art Director : Ai Tamura
DOP : Mathias Schelenberg
Production : Mirror