Rose Farm Keiji – Opening


Opening of Rose Farm Keiji‘s new spaces, close to Lake Biwa (Kyoto area – Japan).

About Rose Farm Keiji

Keiji Kunieda
Born in Shiga Prefecture in 1956. Joined Kunieda Rose Farm operated by his father Eichi Kunieda in 1976 and became involved in production as manager of cultivation techniques. Building on ideas and techniques acquired during a study tour of Europe in 1981, he commenced activities as a breeder of original varieties, including “Princess Masako” presented to Her Imperial Highness Crown Princess Masako and His Imperial Highness Crown Prince Naruhito, and the rose which is the floral emblem of Motomachi in Kobe. In 2003, he established Rose Farm KEIJI. In 2006, he welcomed his eldest son Kenichi as a business partner. Over a 10-year period, he successfully transitioned from conventional cultivation to soil cultivation and established original varieties as the WABARA brand. Kenichi has taken over as business manager and Keiji is devoting himself to activities as a rose creator.

Kenichi Kunieda
Born in 1981 as the eldest son of Keiji Kunieda, Kenichi became familiar with roses from an early age. After two years of study in Germany and working experience in the corporate world, at the age of 25, he joined Rose Farm KEIJI, which was operated by his father. Subsequently, in 2014, he launched Rose Universe Co., Ltd. In addition to acting as CEO, as a producer he supports the establishment of rose cultivation environments and techniques that Keiji Kunieda considers to be ideal. Apart from globally promoting projects that embody the WABARA philosophy and collaboration with partners who share the same ideas, he energetically engages in giving contributing the potential of WABARA to the ecosystem it occupies through such endeavours as the Lake Biwa redevelopment project and flower education programs.


WABARA is an original breed developed by Keiji Kunieda. Based on the concept of “nurturing natural beauty”, they are produced without applying excessive manipulation to accommodate distribution. They feature soft petals, graceful, elegant stems and leaves, and flowers with gentle neutral tints. Their delicate appearance belies unimaginable sturdiness. Grown in an environment that is as natural as possible, like flowers that bloom in the wild, regardless of the location, and the flower species with which they cohabit, they cause no disharmony. As plants with a place in an ecosystem, they coexist with the surrounding life, and dedicate themselves to their next lives. This very process lies at the root of the brand known as WABARA, and is the creation of Keiji Kunieda.

We nurture our roses’ natural beauty.
Their freshness is not for consumption,
and their allure is not defined by man.
They bloom at their own will,
speaking eloquently through their ephemeral lives.
Skillfully applying the art of horticulture,
we let nature take the lead,
inspiring us with beauty and power
as we grow truly captivating roses.
Rose Farm KEIJI.


Roses were originally flowers that bloomed in the wild. Plants that grow in the mountains or forests cycle through life within that ecosystem and coexist harmoniously with their surroundings. Following this model, without excessive human intervention, and by applying water, soil, air and microorganisms, Rose Farm KEIJI has created a cultivation environment that is as close as possible to natural hills and fields. At the same time, the Farm is a part of its ecosystem, and in its practices seeks to do whatever it can to create better cycles while reducing the human burden on the natural environment.

507-2 Kanegamori-cho, Moriyama-shi, Shiga Prefecture 524-0045